Pakistan, China urged to promote Silk Road heritage among youth

Muhammad Zamir Assadi, Research Fellow at the China International Press Communication Center, called for enhanced efforts to promote shared cultural heritage between Pakistan and China during an international cultural exhibition.

Assadi emphasized the importance of highlighting historical and cultural similarities to connect young people with their common past and encourage preservation of shared heritage for future generations.

The exhibition featured artefacts resembling those at Pakistan's Taxila Museum, showcasing centuries-old cultural exchanges between the two regions.

According to UNESCO, Taxila was located along a branch of the Silk Road linking China with the West, while artworks at China's Mog, Caves also reflected influences from the Gandhara civilisation.

Assadi noted Pakistan's rich archaeological potential, including Gandhara civilisation sites in Khyber Pakhtunkhwa and historic monuments in Lahore.

He also mentioned government efforts to promote heritage-based tourism, with a task force established in July to advance tourism linked to the Gandhara heritage.