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NEW YORK Thursday, November 5, 2026

Oceania

Halloween displays grow, boosting creator confidence and retail sales

Halloween decorations are becoming more elaborate, helping individuals and retailers benefit from increased spending.

New York Editorial News Desk October 30, 2026 1 min read

The Brief

  • Zoe McKavanagh, an autistic Gold Coast resident, has created Halloween displays for six years, helping her overcome social anxiety.
  • Retailers report a decade-long rise in Halloween spending, with Australians predicted to spend over $500 million this year.
  • Ian Kane, a Halloween display creator, uses advanced technology to design his annual spooky yard display.

Zoe McKavanagh, a 30-year-old resident of the Gold Coast, has been creating Halloween displays for six years. These displays have helped her gradually become more comfortable interacting with others.

Her mother, Colleen Millard, noted that Zoe used to hide during trick-or-treat events but has since started engaging with visitors independently.

Retail expert Graeme Hughes highlighted that Halloween spending in Australia has grown steadily over the past decade, with this year's expected total exceeding $500 million.

According to Hughes, the increase in consumer participation has encouraged retailers to promote Halloween as a key shopping event, potentially influencing holiday sales as well.

Ian Kane, a Gold Coast resident, has been creating Halloween displays for five years, using his background in DJing and lighting to create elaborate, interactive setups.

Kane's display includes motion sensors, pneumatic relays, and an air compressor to create dynamic effects, enhancing the spooky experience for visitors.

After Halloween, Kane spends several days dismantling his display before shifting focus to Christmas preparations, which he plans to complete by Boxing Day.

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