Dead By Daylight Developers Issue Second Damage Control Statement
Behaviour Interactive addresses backlash over past endorsement of TheBurntPeanut.
The Brief
- Behaviour Interactive released a new statement following backlash over its previous response to TheBurntPeanut controversy.
- The company admitted internal processes failed to prevent a team member from granting free in-game content to TheBurntPeanut.
- The new statement outlines steps to improve internal guidelines and community engagement.
Behaviour Interactive has issued a second statement in an effort to address the fallout from its previous response to the controversy involving TheBurntPeanut. The company maintains its stance that TheBurntPeanut should never have been endorsed.
The new statement aims to clarify past ambiguities and outline steps to prevent similar incidents. It acknowledges that internal processes were insufficient to prevent a team member from granting free in-game content to TheBurntPeanut during a livestream.
The company stated that a team member acted without proper guidance and that the response during the stream, including the message 'WE CAN TAKE THE HEAT!', was inappropriate and escalated the situation. This response was deemed unacceptable by the company and its community.
Behaviour Interactive emphasized its commitment to values such as respect, transparency, diversity, and inclusivity. It explained that partnering with creators means aligning with their words and actions, which should support these principles.
The company outlined several actions it is taking to address the situation, including removing the gifted content, revising guidelines for interacting with creators, and improving internal processes for granting in-game items. It also mentioned a push to enhance communication standards with staff and remove creators who violate rules.
Regarding the team member involved, Behaviour Interactive stated that disciplinary actions are an internal matter and that the company is taking appropriate steps. The statement also expressed a commitment to rebuilding trust with the community and addressing the concerns raised.
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