Brand USA Appoints 19 Global Travel Trade Ambassadors

Brand USA, the U.S. destination marketing organization, has appointed 19 travel trade professionals from Singapore, Taiwan, the Philippines, and Vietnam as Global Travel Trade Ambassadors.

These ambassadors are part of Brand USA’s 250-member global network, aimed at enhancing destination expertise and supporting international travel to the United States.

The selected professionals represent various travel agencies and companies in each region, including EU Holidays Pte. Ltd., Lion Travel, and Luxury Star Travel & Tourism Inc.

The ambassadors were chosen based on their commitment to promoting U.S. travel, participation in Brand USA’s USA Discovery Program, and influence within their local travel communities.

The USA Discovery Program serves as the foundation for the Global Ambassador Program, offering destination education, sales resources, and professional development opportunities.

Brand USA’s senior director, Suzy Shepard, stated that the ambassadors bring valuable insights into their respective markets and will help strengthen U.S. travel sales through peer-to-peer learning and trade initiatives.

As ambassadors, the selected professionals will share destination knowledge, support trade engagement, and participate in collaborative activities with industry partners.