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Culture

Sacha Baron Cohen’s Ali G Movie Fails to Amuse

New film criticized for being unfunny and lacking the impact of his earlier work.

New York Editorial News Desk October 30, 2026 1 min read

The Brief

  • Ali G: Who Iz I? received a limited theatrical release before streaming on Amazon Prime.
  • The film features Cohen as his character Ali G, who returns to his mother’s home in Surrey.
  • Critics argue the movie lacks the humor and social commentary of his previous projects.

Sacha Baron Cohen’s new film, Ali G: Who Iz I?, has been met with widespread criticism for its lack of humor and failure to engage audiences. The movie, which premiered in theaters before its Amazon Prime release, has drawn comparisons to his earlier work, particularly Borat and the HBO series Ali G.

The film follows Ali G, a character known for his racist and homophobic traits, as he returns to his mother’s house in Staines-Upon-Thames, Surrey. He is broke, his girlfriend is pregnant, and he faces cancellation for acting stereotypically Black, despite being white.

Cohen’s film employs his usual methods of tricking unsuspecting individuals into awkward situations, but it lacks the sharp satire and social commentary that made his earlier work stand out. Critics argue that the movie focuses more on ideological targets than on meaningful critique.

The film also includes a variety of real people, including Rachel Dolezal and Newt Gingrich, in a format that is meant to mimic unscripted television. However, the lack of comedic punch and the repetitive nature of the content have left many viewers unimpressed.

Cohen has been promoting the film with a series of public appearances and essays, emphasizing the value of comedy in a world that seems to have lost its sense of humor. Yet, the film itself has failed to deliver the laughs he promises.

The movie has been criticized for its extended sequences, including a scene involving a sexual encounter between Cohen’s characters that has been described as a rape joke. These elements have not resonated with audiences, who find the content neither groundbreaking nor particularly funny.

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