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OpenAI Proposes 'Compute Campuses' for Data Centers

OpenAI suggests rebranding data centers as 'compute campuses' to reflect their role in AI infrastructure.

New York Editorial News Desk November 1, 2026 1 min read

The Brief

  • OpenAI's spokesperson confirmed the term 'compute campuses' as a new label for data centers.
  • The term aims to highlight long-term investments in computing and energy infrastructure.
  • Public opinion on data centers remains largely negative, according to recent surveys.

OpenAI has proposed using the term 'compute campuses' to describe its data centers, according to a spokesperson who confirmed the rebranding to Business Insider.

The spokesperson stated that 'compute campuses' better describes the scale and role of the infrastructure being built for AI, emphasizing long-term investments in computing, energy infrastructure, and skilled work.

The trend of rebranding AI-related terms has been growing, with President Trump promoting 'Super Intelligence' for federal use, though Open,AI CEO Sam Altman is notably absent from that list.

A Pew survey over summer found that only 16% of Americans have a positive view of AI's future role in society, suggesting some may see rebranding as a way to influence public perception.

Recent Pew data also shows declining public opinion on data centers, with only 4% of Americans believing they positively impact various aspects like the environment and local economies.

Political figures have increasingly used data centers as a point of criticism, with terms like 'data senator' gaining traction in electoral discourse.

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