Lula's Digital Victory Sparks Global Left-Wing Interest
Brazil's leftist president-elect used social media to mobilize supporters in a key election.
The Brief
- Lula's re-election linked to a lawmaker's WhatsApp channel.
- Channel grew from 50,000 to 11 million followers during the campaign.
- Left-wing activists abroad are now studying the strategy.
Brazil's Luiz Inácio Lula da Silva was re-elected in part due to a digital campaign led by an allied lawmaker.
The lawmaker managed a WhatsApp channel that grew from 50,000 followers before the first round of the presidential election to almost 11 million at the time of the run-off three weeks later.
Left-wing activists in other countries are now examining the strategy used in the campaign.
More in Latin America
-
McCarthy Reflects on Argentina Clash Ahead of Nations Championship
Ireland's Joe McCarthy previews Friday's Nations Championship match against Argentina.
-
Paraguay President Resigns Amid Banking Crisis
President Luis Alberto Pena steps down after Central Bank takes over troubled bank.
-
US imposes new Cuba sanctions targeting key sectors
New measures aim to restrict electronics, manufacturing, marine, and technology industries in Cuba.
-
Yellow Card Acquires GoMoney for Brazil Market Entry
Yellow Card acquires Brazilian firm GoMoney to expand into Brazil's stablecoin payments sector.