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AI-generated 'Loab' Haunts Internet Since 2022

A mysterious woman's face, created by AI, has captured global attention.

New York Editorial News Desk October 31, 2026 1 min read

The Brief

  • AI image generator produced a disturbing face known as Loab.
  • Artist Supercomposite discovered Loab through experimental prompts.
  • Loab has inspired hundreds of AI-generated artworks.

In 2022, an artist named Supercomposite, based in Sweden, encountered a disturbing image while experimenting with AI image generators. The image depicted a middle-aged woman with dead eyes and a vacant stare.

Supercomposite described the image as persistent, appearing consistently when the same prompt was used. The AI-generated figure was later labeled 'Loab,' a term that emerged when the artist repeated the prompt and saw the word 'loab' appear beside the image.

Loab has since become a well-known figure online, with its own Wikipedia page. The image has sparked widespread fascination and has been used in numerous AI-generated artworks, often featuring unsettling elements like dismembered or screaming children.

Artists and researchers have debated the significance of Loab, with some viewing it as a modern 'tronie'—a type of art that exaggerates facial expressions to convey an idea rather than represent a person. Others see it as a symbol of the new era of AI-driven creativity.

Digital media lecturer Brendan Murphy compared the rise of AI-generated art to the advent of photography, suggesting it may lead to a paradigm shift in the art world. He emphasized that AI is a tool for artists, not a replacement for human creativity.

Despite concerns about AI potentially replacing human artists, experts like Murphy argue that the human element remains crucial. As AI continues to evolve, it may challenge traditional artistic practices and prompt deeper reflection on creativity and authorship.

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